Overview
Shop is a shopping destination and package tracking app from Shopify -- a place where you can discover a wide variety of products from Shopify's catalog, tailored to the users preferences and interests.
Reviews are a commerce primitive and lever to pull in order to bridge the utility and shopping worlds.
As Shop evolved into a shopping destination, our aim was to improve the overall in-app buying experience, providing users with the necessary information to make well-informed purchasing decisions, leading to a successful transaction in-app.
My responsibilities during this project included:
- Being the sole designer on the team, collaborating with a dedicated group of 5-8 Engineers, 1 Product Manager, 1 Engineering Manager and 1 Data Scientist
- Leading the team together with the cross-functional leadership members and meet weekly to discuss our goals, roadmap, and deliverables, ensuring we were aligned in our efforts
- Cross-team collaboration to gather context and align overlapping goals in multiple surfaces across the app
- Running user researches & user testings to learn more about the use of online reviews, analyse user needs and validate ideas as I explored new UI/UX solutions
- Working on wireflows to better understand the user journey and present a cohesive structure to the developers during build phase
- Exploring design solutions for the MVP & the vision for Reviews in-app, as well as iterate on these designs based on team and user early feedback
- Developing prototypes in Figma to present design solution to senior leadership and for user testing purposes
- Pairing & collaborating closely with the engineering team during building phase to ensure quality delivery and adapt technical constraints when necessary
- Contributing to Gravity, Shop's Design System, and being an adoption advocate inside the team
- Presenting & defending my proposed designs to senior leadership during each process phase to ensure Shop's goals alignment
- Aligning with the team's Data Scientist regularly to set goals for experiments and to help me make data informed decisions when iterating designs after shipping the MVP
- Organising & running a design workshop to converge ideas for the future of Reviews in the Shop app
Most of my work at Shopify is protected under an NDA. Reach out if you want to learn more.